When Movoto was founded in 2005, the goal was to Make Real Estate Easy for agents who were navigating a rapidly changing industry. We began by quickly connecting our network of partner agents to customers looking to buy or sell a home. Eventually, we grew this program to over 3,500 agents in the United States who prided themselves in providing exceptional service.

In the face of this exponential growth, Movoto wanted to make the client-agent connection even stronger and become a more reliable lead generation and client relationship business. At the time, many competitors were banking on being solely a strong lead generation service. However, having already established ourselves as experts in this arena, we wanted to set Movoto apart and get back to the core of real estate—the relationships. We knew we needed to do more for the modern agent.

Today, Movoto is committed to providing a better agent experience and building the future of real estate. Built upon years of industry-leading service, client connections, AI-backed technology tools, transaction support, and up-to-date property data, our mission is rooted in the same principle, but has evolved to meet the needs of agents in this changing industry. We have built a platform that allows our users to offer more personalized service, build their own brand, expand their business with easy to use tools, and focus on what matters most—their clients. 

Introducing the New Movoto.

A Platform Built for Your Business Success

In this rapidly evolving marketplace, we have renewed our commitment to being a technology-enabled brokerage. The Movoto Profile program gives you the tools to streamline your business operations and weed out time-consuming busywork so you can focus on client support—all for free. With the included Movoto Agents App, you have a complete digital toolbox that lets you build your own brand and use our tools to market your brand on our website and on your social network channels. With over 350,000 daily users on Movoto.com, it's easy to increase new client connections using our tools built for you.

Our app lets you create your personalized agent profile—a simple place to highlight your experience, current listings, recent sales, specialty areas, past client reviews, certifications, and affiliations. In the app, navigating to your To Do dashboard shows your daily tasks, such as upcoming meetings, clients that need attention, or new properties that have been added to the market. Your To Do list not only helps you manage your clients, but it also uses AI technology to automatically alert you to follow up with clients and suggests ways to engage and nurture them. Your Client List and your Inventory sections allow you to manage all your client communications and property listings. With this suite of tools, you can see and manage all your tasks, contacts, and sales in one simple, streamlined place. 

Plus, we’re making it easier for you to perform one of the most important agent duties—building your brand and increasing your client connections. With our new Social Sphere feature, you can share your agent profile, listings, and map searches of areas you represent to your broad network of social media contacts. Sharing your unique link, which prominently features you as the agent to contact, unlocks your vast social network of new client connections. With Social Sphere, you can potentially reach thousands of new clients through your social network. 

With Movoto Profile, we’re giving agents the free resources to independently expand their client outreach, build a strong brand, and effectively manage their burgeoning business. Welcome to the future of real estate. Welcome to the New Movoto.